The Governor’s Office for Children and Families is launching a statewide Underage Drinking Prevention video competition for youth ages 12-18 that will run for 9 months and include two strategic activities to engage students.
Campaign Name: Reel Change GA
Tag Line: It’s Your Choice
Project Goals and Objectives
The two major goals of the statewide Underage Drinking Prevention Video Competition are to (1) encourage youth between the ages of 12-18 to not drink before the legal age of consumption in the state of Georgia and, more specifically, (2) to seek and encourage youth to participate in a statewide anti-underage drinking video competition.
In order to achieve these goals, the Campaign has four objectives:
1. Target youth across the state of Georgia using a variety of teen advertising mediums to encourage participation in the statewide video competition
2. Engage youth throughout the campaign utilizing
a. Statewide social tagging competition to choose “Campaign Titles”
b. Statewide video competition and video voting activities
c. Local events in 10 targeted counties
3. Engage and encourage the participation of collaborative partners in the community to promote the video and social tagging campaign
4. Educate youth on goal setting and how underage drinking may hinder them from achieving those goals
How the Video Competition Will Work:
12-18 year olds will be given the opportunity to:
• Register for the main event—a 30 second video competition telling their story about why they choose not to drink
• Submit a “Video Title” idea via a social tagging competition (the social tagging “Video Title” competition is not required in order to submit a video for the main video competition)
• Create a 30 second video to let us know why they choose not to drink
The Governor’s Office for Children and Families will have a panel of judges to select the winning campaign. One factor for consideration will be the number of votes each video receives. The winning video will be aired on the television stations below and in statewide movie theaters as a sponsored Public Service Announcement.
MTV, TLC, Spike, BET, USA, Disney, and ABC Family
Activity #1 – Social Tagging “Video Title” Competition & Tagging Events
For the first 30 days of the campaign, September 1st through September 30th, a Social Tagging “Video Title” Competition will be held to offer an introduction to the video campaign and will be solely used for the purposes of early campaign youth engagement and attracting larger scale video campaign involvement across the state.
The focus of the Social Tagging “Video Title” Competition will be to engage youth ages 12-18 to submit and compete on campaign video titles which the youth will then use as the topics for the videos that they will be creating.
Social tagging is designed exclusively for youth to write their topics on the Social Tagging cards and submit pictures of their submissions via www.reelchangega.com. It also allows the submissions to be shared via Facebook, Twitter, Pinterest, and email.
All social tagging submissions will be individually reviewed and approved by a moderator using moderation software which is built into the submission. Submissions will also be reviewed by a voting application to ensure that each entry meets submission rules.
Activity #2 – Video Submission and Voting Competition – Main Event
October 1st through December 15th, Georgia youth will have the opportunity to submit a 30 second video highlighting the reasons they choose not to drink. Inspiring, positive, and unique submissions are encouraged!
All video submissions will be individually reviewed and approved by a moderator. Submissions will also be reviewed by a voting application to ensure that each entry meets submission rules.
After the video submission deadline has ended, there will be a period of 40 days for everyone to have the chance to view the posted entries and vote for their favorites.
In April 2014, the Governor’s Office for Children and Families’ judging panel will announce video winners and the winning video will be aired in movie theatres across the state and on several television networks as a sponsored Public Service Announcement. Along with several other factors, one factor for consideration will be the number of votes each video receives, so participants should encourage their friends and families to view and vote for their video!